Topic:- 10 Essential Things for a Website to Perform Better in Google
Keywords:- add a website to google search, optimize your website for SEO, search engine optimization techniques, rank your website on google
Performing better in Google search results may seem tough, but you can make a lot easier for your website by taking some simple, Google-recommended steps to help the search engine giant know you’re there! First, if you want your site to get traffic, you have to be in the know. Well-optimized sites get more and more traffic over time, and that means more leads & sales. Plus, without SEO, searchers won’t be able to find your site. Therefore, a website development company needs to have a proper SEO. to begin in the right direction by adding your website to Google search.
Here, in this blog, we will let you know about the 10 essential things for a website that will help you perform better in Google.
1. Accessible and Secure Website:
This topic has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bot can easily reach and crawl. It means that Google has to visit the URL and look at the page content without any trouble to start to understand what the page is about. For this, to help the bots, you’ll require a robots.txt file that will tell Google where it can and can’t lool for your site information. Also, a sitemap list of all your pages. If you have a WordPress site, then set up a sitemap via Yoast SEO, or else you can use an online sitemap generator, which is the best way to rank your website on Google.
2. Website Speed website loading speed:
Webpage speed has a direct impact on both traffic and conversions. On the other hand, slow page speed creates a poor user experience, so Google also considers page speed a ranking factor. To speed up, you can minimize HTTP requests for the page’s different parts, e.g., scripts, images, and CSS. Also, reduce the file size by compressing, and combine common files.
You can also improve the server response time and keep minimal plugins and redirects to rank your website on Google.
3. Make it Mobile Friendly:
Today, mobile-friendly sites are on the top! Because more people use mobile than desktops to access the web, this is one reason there have been changes in Google ranking results. For that, you have to take care of the font sizes for readability on a small screen, the site must be responsive, and the accessibility should be there.
4. Domain Age and URL:
60% of the websites with a top 10 Google search ranking are 3 years old or more! On the one hand, researchers say that only in some cases does the domain name matter. On the other hand, exact match domains deemed relevant, valuable,, and high-quality can see a ranking boost when you optimize your website for SEO. For an established website, you do not need to look for an exact match domain for your business; focus on a URL reflecting your business for search engine optimization techniques.
5. Content Marketingcontent marketing:
Strong content gives a good impression to the viewers. It makes a good impact on their mind and attracts them as well. And for the marketing purpose, you must create a content hub in the form of a resource center. Just fill your resource hub with a combination of useful, informative, and entertaining content. Promote your news articles on social media. Use your smartphone camera. Images and videos typically convert better text alone with search engine optimization techniques.
6. Schema:
Schema is generally used for businesses, organizations, events, products, recipes, etc. When schema markup is added to a web page, it creates an enhanced description that appears in the search results. The importance of Schema is that it can provide contact to a webpage and improve the search experience by adding a website to Google search.
7. Use of Videos:
According to the service, video content will represent a whopping 80% of online traffic by 2021. People are watching videos across all age groups. 79% of people would love to watch a video rather than reading a blog post. For purchase decisions, people prefer videos for help (e.g.,, transactional searches). So please don’t wait. Add videos to your content, and get read, shared, and linked. In addition, it will optimize your website for SEO.
8. Business Information:
This is very important for businesses targeting particular local areas. One of the most crucial local SEO ranking factors is the presence or absence of business information. So here are the areas to look after:
- Name, address, and phone number
- Business listings on Google My Business and Facebook
- Reviews on both those sites and relevant directories
- The perfect local search term
9. LINKS:
This is among the top ranking factors. In the future, Google will become even more adept at identity and devaluing spammy links for search engine optimization techniques. The best link building strategies are:
- Utilize resource pages
- Broken link building
- Backlink mining
- Guest posting
- Link reclamation
10. User Intent:
Writing awesome content, optimizing it, and getting trusted links is now just the start of ranking a keyword. The ultimate goal for Google is to understand the context and serve results based on searcher intent. This definitely makes advanced-level keyword research and selection more important than ever.
A keyword’s contextual relevance must align with a search query. Therefore, before spending time and resources trying to optimize your website for SEO, you need to look at the current ranking websites and phrases. Unless your website and landing page are similar to what is ranking, chances are it won’t happen.
Today in various website development companies, huge competition is clearly visible. Many factors affect google search,, and these are the top 10 essential things for a website to perform better in Google. If you focus on the essentials, you can still crush it in 2021.
