Project Summary

We built the Kara USA website using WordPress to represent a leading U.S. distributor of high-quality coconut-based food and beverage products. The project focused on clean presentation, fast performance, and easy content management to support both brand awareness and product education for a wide audience, including wholesalers and consumers.

Key Development Highlights:

• Custom WordPress Theme: Designed and developed a custom theme aligned with Kara’s brand identity, focusing on clean typography, white space, and intuitive product navigation.

• Product Showcase System: Created structured layouts using custom post types and ACF (Advanced Custom Fields) to display product data, nutritional info, and usage suggestions without relying on WooCommerce.

• Responsive UI/UX: Delivered a mobile-first responsive design with optimized image handling and modular sections to ensure consistent performance across devices.

• Recipe Integration: Built a dynamic recipe section that allows for easy filtering and linking between recipes and the relevant Kara products, enhancing user engagement and product context.

• Content Management Flexibility: Empowered the client team with an intuitive backend experience using WordPress Gutenberg blocks and custom ACF fields, allowing them to manage pages, FAQs, and product updates independently.

• Performance & SEO Optimization: Implemented best practices for page speed (lazy loading, caching, image compression) and structured SEO metadata to improve organic discoverability.